Facebook is planning to merge WhatsApp, Messenger, and Instagram together. Such that users can send a message to each other without switching apps. The company plans to keep the three brands separate. Yet still, make it possible to send messages across the different platforms without changing apps. They’ll all be brought together using a single messaging platform or protocol.
The reason for this is development is simple. If you have friends who are only on Instagram or Messenger, you can still chat with them via WhatsApp and vice-versa. Facebook says its still figuring out all the details but the apps will have end-to-end encryption. This is to ensure full security and also ensure that only the participants of a conversation can view the messages being sent.
However, in a statement from the company, it says, “We want to build the best messaging experiences we can; and people want messaging to be fast, simple, reliable and private. We are also considering ways to make it easier to reach friends and family across networks.”
Recall that Facebook bought WhatsApp for $19 billion in 2014 and in 2012, acquired Instagram for $1 billion. This move means that Zuckerberg is trying to fuse these companies together somehow and make them intertwined. Mark Zuckerberg clashed with Instagram co-founders Kevin Systrom and Mike Krieger, WhatApp’s Brian Acton and Jan Koum and Oculus co-founders Palmer Luckey and Brendan Iribe.
This move to integrate all these apps together will enable Facebook to generate more money. This is because its users will spend more time texting in its chat apps rather than turning to other texting services by Apple and Google. Another reason for Facebook to integrate the three companies is this. To make it harder for the government to break up the 3 companies.
According to Brian Wieser, an analyst at Pivotal Research Group, “It ties up the company more rigidly,” he said.